In an unexpected turn of events, RHB has announced a deferment of its previously planned changes to its loyalty points system.
Refined Points had earlier covered RHB’s decision to restructure its loyalty program, which involved splitting points into two distinct categories: "Loyalty Points" and "LoyaltyPlus Points."
While these changes may have seemed innocuous at first glance, they represented a significant devaluation across RHB’s entire credit card portfolio—particularly for the RHB Premier Visa Infinite, which has long been a cornerstone of the bank’s credit card lineup. Often regarded as a strong competitor against other leading cards from Maybank and CIMB, the Premier Visa Infinite would have been deeply affected by the shift.
The irony here is hard to ignore, but the decision to defer these changes suggests that RHB may be reconsidering its strategy. The proposed structure would likely have led to a loss of customer loyalty, especially among RHB Premier clients, who would have seen the value of their local spend significantly diminished.
Final Thoughts
RHB’s decision to put these changes on hold is, without a doubt, a welcome move for its customers. The planned updates to the loyalty program would have undermined the value of its credit cards, particularly for high-spending clients.
While RHB is taking the time to reassess its approach, one can only hope that they return with a more customer-friendly solution that retains the competitive edge of its credit card offerings, especially the Premier Visa Infinite.
For now, RHB cardholders can breathe a sigh of relief, but it remains to be seen how the bank will ultimately handle the situation. I have heard interesting rumours about a dedicated RHB Premier Lounge in KLIA, so let's hope that RHB stays on course for a stellar end to 2024.
Stay tuned for more updates as the story unfolds.
